Mattless Magic is a maintenance product, not suitable for a show finish. It is a conditioning cream designed to reduce matting and extend the time between baths. If you like to put your dog in "oil" then this is an excellent product you should try. It is highly concentrated - dilution rate of 100:1 in a hydro bath, or otherwise dilute 10:1 . Mattless Magic should be worked into the coat, and not rinsed out. It is recommended you use a clarifying shampoo before show groom to get completely out of coat. Not recommended for dogs in dirt runs. Aids in coat growth.